“Companies entered in my account books and exited with out me having any regulate over their operations. I sought after to change into part of a trade, identify it from scratch and take it to new heights. This urge by no means went away. So, I made up our minds to hand over and construct a trade,” Pratik Ghoda, a chartered accountant for 14 years, who used to care for the investment processes of many corporations, tells The Higher India.
The 38-year-old says aside from pleasing his dream, he sought after to concentrate on a trade that advantages the loads. His analysis opened doorways into the sphere of bee rearing and natural honey.
“Bees are an important for the survival of people and nature as they play a very powerful phase within the pollination procedure. Additionally, the presence of adulterated honey available in the market made the placement worse for human well being. Honey is supposed to be wholesome and has medicinal homes, however adulteration best reasons critical repercussions,” Pratik says.
So he made up our minds to dive into the honey trade, operating against bee conservation and providing natural honey to maintain. Pratik invested Rs 15 lakh to shop for 300 beehive containers to start out the Bee Base Pvt Ltd in December 2019. Inside of a yr, the startup has bought 4 tonnes of honey, incomes over Rs 15 lakh in earnings. The trade goals to achieve income as much as Rs 50 lakh in 2021.
He says that every batch harvested each fortnight produces sufficient to earn about Rs 6 lakh.
Other flavoured nectar
Pratik says that to arrange the trade, he performed intensive analysis to grasp its dynamics. “In early 2019, I began researching bees, honey manufacturing and its ancillary trade alternatives. I additionally met farmers operating within the box to grasp the strategies of beekeeping and their trade fashions,” he says.
He provides that even though he didn’t have the farmland or house to house the bees, he collaborated with farmers, permitting him to rear the bees and proportion fee in go back.
After agreeing at the phrases, Pratik harvested round one tonne of honey within the first quarter. Because the COVID-19 pandemic hit, the trade may no longer apply the normal direction of achieving consumers by the use of retail shops. Instead, he promoted and advertised honey beneath the identify Bee Base, registered beneath Bee Base Pvt Ltd, on quite a lot of social media platforms.
Ahmedabad-based control marketing consultant, Yuti Dholakia, says, “I got here throughout this honey emblem via a WhatsApp staff and used it for the circle of relatives for over six months. I selected to shop for it as it’s tricky to seek out unadulterated honey these days. However the only presented through Bee Base is natural.”
The startup provides honey in 11 flavours, together with ginger, lemon, tulsi (Holy basil), ajwain (carom), drumstick, eucalyptus, uncooked, multiflora, litchi, saffron and saunf (fennel). “The honey comes infused with gentle flavouring because the bees pollinate in the ones explicit farms of ginger, lemon, and many others. Therefore the herbal flavouring,” he says, including that extra flavours are underway.
Honey balm lipstick
The price of Bee Base honey levels from Rs 600 to Rs 900 in keeping with kilo, relying at the flavour.
Pratik’s uncle, Vibhakar, additionally an investor with the startup, elaborates, “The price of the honey is prime as a result of its originality, logistical prices and on-ground demanding situations. Transporting bee containers in quite a lot of fields enabling the bugs to pollinate on other farms to succeed in the desired flavour is difficult. The transportation prices are prime. Additionally, the extraordinary climate and even slight exchange in wind parameters have an effect on the bees.”
“On occasion the farmers spray insecticides on vegetation, which kills the bees in huge numbers. They’re requested to chorus from using those poisonous chemical substances as pollination itself would assist in expanding the yield of vegetation as smartly,” he provides.
Just lately, the startup joined fingers with a multinational emblem to infuse Bee Base’s honey into their merchandise. “Plans are beneath anvil to export and create new merchandise with using honey. We’re operating to create a product from honey that may cope with digestive issues. Every other product underway is natural lipstick and lip balm from its wax,” Vibhakar provides.
Pratik says that his goal is to unfold consciousness of the well being advantages of natural honey. “There will have to be honey on every eating desk, and it will have to exchange the adulterated and dangerous sugar substitutes,” he provides.
To reserve Bee Base honey, click on here.
Edited through Yoshita Rao